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Jan 15, 2025
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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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ESHP 3520 - Viral-buzz Marketing for Entrepreneurs
Credits: 2
Description: Students will learn how to construct social media campaigns. Emphasis will be placed on creating powerful promotional messaging using Facebook, Instagram, Snapchat and Twitter. Students will engage in graphic design, video creation (YouTube), public speaking, creating impactful presentations (designing pitch decks, PowerPoint), strategic written communications (writing efficient and effective press releases, blogs and e-zine articles). Students will also learn about market analytics. Prerequisite: ESHP 3310 , 3320, 3330, 3340 with a C or better is required for enrollment.
Prerequisite(s): ESHP 3310 , ESHP 3320 , ESHP 3330 , ESHP 3340 with a C or better is required for enrollment.
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