ESHP 3330 - Marketing for Entrepreneurs

Credits: 2

Description: The course focuses on the marketing mix. Students will learn about customer discovery and the importance of marketing research and creating a target market persona. In addition, they will learn how pricing strategies, creating a brand, packaging, promotions, public relations, guerilla marketing tactics and inbound marketing are all important elements of selling their product(s). Prerequisites: Prior credit in ESHP 1010, 1020, 1030, 1040, or 1050 with a C or better is required for enrollment.

Prerequisite(s): Prior credit in ESHP 1010, ESHP 1020, ESHP 1030, ESHP 1040, or ESHP 1050, with a C or better is required for enrollment.