Purpose
Students with a degree in business analytics and intelligence typically work as a business analyst/data analyst/business intelligence analyst within a corporation or consulting firm. The role of a business analyst in a corporation could be supporting a specific business function, such as marketing and sales, human resources, customer relationships management, or company-wide functions as an in-house business analytics consultant.
There are a wide variety of industries that hire business analysts, ranging from marketing, human resources, transportation, logistics, manufacturing, retail, telecommunication, banking, credit cards, risk management, insurance to health care, health management organizations, internet advertising, internet search engines, social networks, etc.
BSBA General Degree Requirements
Students completing the business analytics and intelligence specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree.
Learning Outcomes
Student completing the Bachelor of Science in Business Administration will demonstrate their ability to:
- Apply business knowledge to solve practical problems and make informed business decisions.
- Analyze business problems to evaluate different perspectives, propose effective solutions, and justify choices using critical thinking and evidence-based decision-making.
- Develop persuasive business presentations and reports that effectively convey information and ideas to diverse audiences.
- Evaluate ethical dilemmas in business situations, considering multiple perspectives, and justify choices based on ethical principles and professional standards.