MKT 3000 - Principles of Marketing for Non-Business Majors

Credits: 3

Description: Introduction to marketing activities and decisions for non-business students. Topics include: product, price, promotion, distribution activities; market segmentation; buyer behavior; marketing research. Does not count toward BSBA degree. No credit for students who have received credit for MKT 2010. Extra fee. Approved for Distance Education.

When Offered: Fall, Spring, Summer