MKT 4600 - Marketing Management

Credits: 3

Description: Fall, Spring. Capstone course in planning, integration, management of marketing functions. Customer analysis and segmentation; competitive analysis; design and management of pricing, product, distribution, promotion activities; tactical and strategic marketing decisions. Prerequisites: senior standing; C or better in each of MKT 3020 and MKT 3200 and admission to the BSBA program. Approved for distance education.

Prerequisite(s): senior standing; C or better in each of MKT 3020 and MKT 3200 and admission to the BSBA program.
When Offered: Fall, Spring.