MKT 3200 - Marketing Research

Credits: 3

Description: Fall, Spring. Research as a process and source of information for marketing decision making. Examines research methods and techniques used in the collection, analysis, and interpretation of primary and secondary data for consumer and business marketing. Prerequisites: C or better in BA 2120 or equivalent, and C or better in MKT 2010 or MKT 3000. Approved for distance education.

Prerequisite(s): C or better in BA 2120 or equivalent, and C or better in MKT 2010 or MKT 3000.
When Offered: Fall, Spring.