The Advertising Minor gives students a background in the advertising industry, interactive advertising, effects of advertising, and advertising campaigns for careers in advertising and media. The Advertising Minor will be beneficial to students interested in broadcasting, online media, marketing, promotion, and other media-related industries and culture.
Students will need to complete four required courses. MDIA or Marketing majors cannot double count any courses. Students will need to complete 3 gateway and 3 elective courses from the list below.
Learning Outcomes
- Identify the functions, regulations, and roles of advertising in business marketing, media industries, and society.
- Examine conceptual and practical underpinnings of digital media and algorithmic systems with an emphasis on digital advertising and social media.
- Demonstrate knowledge of the dynamics between multi-media production and strategic messaging.
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