Fashion Merchandising and Product Development, with Marketing Minor, BSFMPD

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Learning Outcomes

Upon completion of the baccalaureate degree, students in fashion merchandising and product development are expected to:

Plan textile and apparel product lines to meet target market needs using the product development process.
Evaluate apparel industry processes in which products are developed, produced, marketed, sold, and consumed in the global economy.
Formulate solutions to apparel and textile global problems as evidence of critical and creative thinking skills.
Evaluate issues of personal and social responsibility, professional behavior, and ethics related to the impact of individual, organizational, and corporate decision making.

Students select one of two options within the degree program:

BG Perspective (BGP) Requirements

Must complete at least 1 course in each of the following:

English Composition and Oral Communication
_____________________________ ________

Quantitative Literacy
_____________________________ ________

Must Complete at least 2 courses in each of the following:

Humanities and the Arts
_____________________________ ________
_____________________________ ________

Natural Sciences - at least one Lab Science required
_____________________________ ________
_____________________________ ________

Social and Behavioral Sciences
_____________________________ ________
_____________________________ ________

Complete total required BGP credit hours by selecting courses from any of the above categories:

_____________________________   ________
_____________________________   ________
_____________________________   ________
_____________________________   ________

University Requirements

Designated courses in Humanities and the Arts and the Social and Behavioral Sciences domains may be used to fulfill both the BGP requirement and one of the following university requirements:

Cultural Diversity in the US ____________
International Perspective ____________

Composition Requirement:
WRIT 1120 - Seminar in Research Writing

Total BGP Credits: Must be at least 36

College Requirements:

(3 Credits)

COMM 1020 - Introduction to Public Speaking @

Required Courses

(48 Credits)

Required Minor Courses

(21 Credits)

Must earn a letter grade of “C” or better in each course taken as part of the minor

Choose Three

MKT Electives Contact Hours: 3
MKT 3200 - Marketing Research
MKT 3500
MKT 4000 - Topics in Marketing
MKT 4050 - Services Marketing
MKT 4080
or
MKT 4100 - Marketing Communication and Promotion
MKT 4120 - Advertising Management
MKT 4150 - Managing the Service Experience
MKT 4160 - Servicescape Design
MKT 4250 - Creativity in Marketing
MKT 4300 - Retail Management
MKT 4350 - Social Media Marketing
MKT 4400
MKT 4420 - Sales Management
MKT 4450 - Product Planning
MKT 4550 - International Marketing

Elective Courses

Minimum 21

(These are free electives that are not used anywhere else in your program. Consider choosing 3000-4000 level courses from: FMPD, FCS, BA, COMM, ART, ARTH, PSYC, ID, SOC, MKT, MGMT, ENG, foreign language, or VCT.)

Note:

@ Letter grade of “C” or better is required.