Bachelor of Science in Business Administration, Specialization in Marketing, BSBA

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Purpose

Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

Learning Outcomes

Student completing the Bachelor of Science in Business Administration will demonstrate their ability to:

Apply business knowledge to solve practical problems and make informed business decisions.
Analyze business problems to evaluate different perspectives, propose effective solutions, and justify choices using critical thinking and evidence-based decision-making.
Develop persuasive business presentations and reports that effectively convey information and ideas to diverse audiences.
Evaluate ethical dilemmas in business situations, considering multiple perspectives, and justify choices based on ethical principles and professional standards.

BG Perspective (BGP) Requirements

Must complete at least 1 course in each of the following:

English Composition and Oral Communication
_____________________________ ________

Quantitative Literacy
_____________________________ ________

Must Complete at least 2 courses in each of the following:

Humanities and the Arts
_____________________________ ________
_____________________________ ________

Natural Sciences - at least one Lab Science required
_____________________________ ________
_____________________________ ________

Social and Behavioral Sciences
_____________________________ ________
_____________________________ ________

Complete total required BGP credit hours by selecting courses from any of the above categories:

_____________________________   ________
_____________________________   ________
_____________________________   ________
_____________________________   ________

University Requirements

Designated courses in Humanities and the Arts and the Social and Behavioral Sciences domains may be used to fulfill both the BGP requirement and one of the following university requirements:

Cultural Diversity in the US ____________
International Perspective ____________

Composition Requirement:
WRIT 1120

Total BGP Credits: Must be at least 36

First Year Experience

(3 credit hours)

BA 1500 - Understanding Dynamics of Business

Calculus Requirement

(3 credit hours)

BA 1600 - Business Mathematics and Computational Calculus *

Business Core

(56 credit hours)

*can also apply towards BGP requirements

**BA 4500 is only open to seniors who have achieved BSBA admission and have credit for BA 3500 , FIN 3000 , MGMT 3000 , MGMT 3600 , MKT 2010 and BA 3800 . Prerequisite or concurrent with MGMT 4060 .

***BA 2120 requires BIZX 2200 be taken concurrently

Marketing Specialization

(21 credit hours)

*Electives Choices:

Electives

Additional hours may be needed to reach university minimum and/or optional additional specialization or minor.

BSBA Admission Requirements

Direct admittance to the BSBA program requires an 18 ACT and 18 ACT Math or SAT Total 970 and 500 Math, or test optional 3.0 GPA and C or better in all classes (Algebra I, Geometry, Algebra II - or equivalent); International students 3.5 GPA or above.

BGSU students planning on transferring to the BSBA program must apply for College entrance upon completion of 12 BGSU hours toward the degree with minimum GPA of 2.5 and demonstrate readiness to complete the calculus requirement or, in the case that 45 or more hours are transferred from another institution, with a GPA of 2.5 or greater and calculus ready.

University Hours Not Toward BSBA Degree:

Credit for the following courses count only toward total hours earned and class standing.

ACCT: ACCT 2000
ACEN: ACEN 1000 , ACEN 1210
ECON: Credit not allowed for both ECON 3010 and ECON 3020
MATH: MATH 90 , 90X, MATH 95 , 95X, MATH 1210
MGMT: MGMT 3050
MKT: MKT 3000
PEG: No more than 3 credit hours
STAT: STAT 2000
UNIV: No more than 4 credit hours
TRHR: All courses

Notes:

The checksheet should be used in conjunction with the degree audit and advising to track progress toward degree completion.
The calculus requirement, all required business courses, and courses required for the specialization must be taken for a letter grade.

Elective Courses:

Electives are courses that count toward the BSBA degree from any University area to fill the elective requirement.
See above for a list of courses that do NOT count toward the BSBA.
ECON 2000 cannot be used to satisfy specialization or elective requirements.

Internships are highly encouraged as they do not only provide a way to bridge the classroom material to the practice, they lead to potential future employment with the company.
Study abroad and a second specialization or minor are highly encouraged.