Media and Communication, Specialization Strategic Communication and Social Media, M.A. (online)

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The online Master of Arts in Media and Communication with a specialization in Strategic Communication and Social Media is designed for professionals working in corporations, non-profit organizations and media companies who aspire to leadership of professional communication functions.

Learning Outcomes

Upon completion of the Online Master’s degree in Media and Communication with a specialization in strategic communication and social media, students are expected to be able to:

Formulate strategic communication plans that contribute to organizational success .
Evaluate the execution of strategic communication in the marketplace
Develop strategic communication plans based on current strategic communication theories and knowledge of the history of strategic communication
Analyze the impact of strategic communication activities on organizations at large
Assess strategic communication and social media campaign effectiveness
Apply strategic communication in different settings and disciplines (Electives)

Admission Requirements

Additional documents required:

Three Letters of Recommendation
Professional Resume - Applicants applying to MA programs, except for the Strategic Communication, are required to provide a curriculum vitae. Applicants applying to the Strategic Communication - MA program are required to provide a resume.
Statement of Purpose

Application Requirements

Admissions Categories and Grade Point Average Requirements

International Application Information

*NOTE: GRE scores are currently waived due to COVID-19 through Fall 2021, but applicants may still submit scores and are encouraged to do so for funding consideration.

Degree Requirements

Curriculum Requirements

Required Courses (21 credits)

Electives (6 credits)

Should be chosen in consultation with Program Coordinator. Three hours must be from among MC courses; three can be from any discipline but must be eCampus or Distance Learning courses.

Other Requirements

Culminating Experience (3 credits)

Plan I:
MC 6990 - Thesis Research
Plan II:
MC 6980 - Readings for Master’s Comprehensive Examination
or
MC 6910 - Master’s Project Reseach

Minimum Total Credits (30 credits)

Additional Requirements

Minimum of 3 credits of 6990 required for Plan I master’s students. Maximum of 6 credits may be applied toward degree requirements.
Minimum 3.0 graduate cumulative grade point average
Minimum of 18 credits must be at the 6000-level or higher
Minimum of 24 credits must be earned at BGSU
All requirements must be completed within six years from the end of the earliest course used to fulfill degree requirements.