E-mail: smcgrad@bgsu.edu
The online Master of Arts in Media and Communication with a specialization in Strategic Communication and Social Media is designed for professionals working in corporations, non-profit organizations and media companies who aspire to leadership of professional communication functions.
Learning Outcomes
Upon completion of the Online Master’s degree in Media and Communication with a specialization in strategic communication and social media, students are expected to be able to:
- Formulate strategic communication plans that contribute to organizational success .
- Evaluate the execution of strategic communication in the marketplace
- Develop strategic communication plans based on current strategic communication theories and knowledge of the history of strategic communication
- Analyze the impact of strategic communication activities on organizations at large
- Assess strategic communication and social media campaign effectiveness
- Apply strategic communication in different settings and disciplines (Electives)
Admission Requirements
Additional documents required:
- Three Letters of Recommendation
- Professional Resume - Applicants applying to MA programs, except for the Strategic Communication, are required to provide a curriculum vitae. Applicants applying to the Strategic Communication - MA program are required to provide a resume.
- Statement of Purpose
Application Requirements
Admissions Categories and Grade Point Average Requirements
International Application Information
*NOTE: GRE scores are currently waived due to COVID-19 through Fall 2021, but applicants may still submit scores and are encouraged to do so for funding consideration.
Degree Requirements
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