Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________ Catalog: 2025-2026 Undergraduate Catalog Program: Bachelor of Science in Business Administration, Specialization in Business Analytics and Intelligence, BSBA
This is for planning purposes only, please check with your advisor with questions about your degree progress

Bachelor of Science in Business Administration, Specialization in Business Analytics and Intelligence, BSBA

Purpose

Students with a degree in business analytics and intelligence typically work as a business analyst/data analyst/business intelligence analyst within a corporation or consulting firm. The role of a business analyst in a corporation could be supporting a specific business function, such as marketing and sales, human resources, customer relationships management, or company-wide functions as an in-house business analytics consultant.

There are a wide variety of industries that hire business analysts, ranging from marketing, human resources, transportation, logistics, manufacturing, retail, telecommunication, banking, credit cards, risk management, insurance to health care, health management organizations, internet advertising, internet search engines, social networks, etc.

BSBA General Degree Requirements

Students completing the business analytics and intelligence specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree.

BG Perspective (BGP) Requirements

Must complete at least 1 course in each of the following:

   English Composition and Oral Communication
   _____________________________    ________

   Quantitative Literacy
   _____________________________    ________

Must Complete at least 2 courses in each of the following:

   Humanities and the Arts
   _____________________________    ________ 
   _____________________________    ________    

   Natural Sciences - at least one Lab Science required
   _____________________________    ________ 
   _____________________________    ________                                                                                      

   Social and Behavioral Sciences
   _____________________________    ________ 
   _____________________________    ________                                                                        

Complete total required BGP credit hours by selecting courses from any of the above categories:

   _____________________________    ________ 
   _____________________________    ________ 
   _____________________________    ________ 
   _____________________________    ________                                                                                    

University Requirements

Designated courses in Humanities and the Arts and the Social and Behavioral Sciences domains may be used to fulfill both the BGP requirement and one of the following university requirements:

Cultural Diversity in the US    ____________
International Perspective       ____________

Composition Requirement:
WRIT 1120                             

Total BGP Credits: Must be at least 36                      

Required Business Foundation for all BSBA specializations (*BGP)

First Year Experience

Course NameTerms TakenGradeCore
BA 1500 - Understanding Dynamics of Business

Calculus and Quantitative Requirement Track

Course NameTerms TakenGradeCore
BA 1600 - Business Mathematics and Computational Calculus *
BA 2050 - Data Computing and Numerical Literacy *
BA 2120 - Business Statistics *
BIZX 2200 - Applied Business Statistics Experience
BA 3800 - Business Analytics

Business Core

Course NameTerms TakenGradeCore
ACCT 2210 - Accounting and Business Concepts I
ACCT 2220 - Accounting and Business Concepts II
BA 2030 - Effective Business Communication
ECON 2020 - Principles of Microeconomics *
ECON 2030 - Principles of Macroeconomics *
IS 2000 - Introduction to Information Systems
MKT 2010 - Introduction to Marketing Management
FIN 3000 - Business Finance
MGMT 3000 - Integrated Operations and Supply Chain Management
MGMT 3600 - Organizational Theory and Behavior
LEGS 3010 - Legal Environment of Business
BA 3500 - Ethics and Social Responsibility in Business
MGMT 4060 - Global Strategy
BA 4500 - Integrated Business Experience

Choose one ECON

Course NameTerms TakenGradeCore
ECON 3020 - Intermediate Microeconomic Theory
ECON 3030 - Intermediate Macroeconomic Theory
ECON 3040 - Managerial Economics
ECON 3050 - Behavioral Economics
ECON 3110 - Money and Banking
ECON 3350 - Environmental Economics
ECON 3510 - International Trade and Finance

Business Analytics and Intelligence Specialization

(18 credit hours)

Course NameTerms TakenGradeCore
IS 3400 - Database Management
IS 4600 - Business Intelligence
STAT 4020 - Regression Analysis
STAT 4440 - Data Mining in Business Analytics

 

Plus two elective courses from the following areas or approved by the College Academic Advisor (both courses have to be taken from the same area)

  • Elective 1
  • Elective 2
  • Specialization Electives

    Course NameTerms TakenGradeCore
    ACCT 3310 - Intermediate Managerial Accounting
    ACCT 4320 - Advanced Managerial Accounting
    ACCT 4510 - Auditing I
    ACCT 4560 - Information Systems Auditing and Control
    ACCT 4600 - Accounting Information Systems
    CS 4200 - Artificial Intelligence Methods
    CS 4250 - Computer Graphics
    CS 4420 - Techniques of Simulation
    ECON 3060 - Introduction to the Analysis of Economic Data
    ECON 4010 - Mathematical Economics
    ECON 4020 - Econometrics
    ECON 4050 - Game Theory
    FIN 3400 - Financial Markets
    FIN 3500 - Corporate Finance
    FIN 4100 - International Financial Management
    FIN 4130 - Personal Financial Planning
    FIN 4140 - Retirement and Employee Benefit Planning
    FIN 4200 - Financial Technology (Fintech) Innovations and Applications
    FIN 4210 - Risk Management and Insurance Planning
    FIN 4350 - Investment Analysis
    FIN 4450 - Financial Institutions and Risk Management
    FIN 4550 - Financial Management with Excel Applications
    IS 3120 - Social Media - Processes and Analytics
    IS 3500 - Business Process Management with SAP
    IS 4020 - Windows Application Design
    IS 4220 - Information Systems Security
    IS 4720 - Information Systems Project Management
    IS 4910 - Studies in Information Systems
    MGMT 3300 - Supply Management and Global Sourcing Strategies
    MGMT 3610 - Human Resource Management
    MGMT 4410 - Customer-Driven Design and Delivery of Quality Goods and Services
    MGMT 4420 - Integrated Logistics Planning and Analytics
    MGMT 4450 - Demand Driven Supply Chain Planning and Operations
    MGMT 4470 - Supply Category Management and Negotiation
    MGMT 4540 - Managing the Employment Process
    MKT 3020 - Consumer Behavior
    MKT 3200 - Marketing Research
    MKT 4050 - Services Marketing
    MKT 4100 - Marketing Communication and Advertising Management
    MKT 4150 - Managing the Service Experience
    MKT 4300 - Retail Management
    MKT 4320 - Marketing Analytics
    MKT 4350 - Social Media Marketing
    MKT 4400 - AI in Marketing & Sales
    MKT 4420 - Sales Management
    MKT 4450 - Product Planning
    MKT 4550 - International Marketing
    MKT 4600 - Marketing Management
    STAT 4060 - Sample Design
    STAT 4080 - Experimental Design
    STAT 4160 - Time Series Analysis

    Specialization Notes

    Students must achieve a grade of “C” or better for all courses taken for the Business Analytics and Intelligence Specialization.

    Electives

    Additional hours may be needed to reach university minimum and/or optional additional specialization or minor.

    BSBA Admission Requirements

    Direct admittance to the BSBA program requires an 18 ACT and 18 ACT Math or SAT Total 970 and 500 Math, or test optional 3.0 GPA and C or better in all classes (Algebra I, Geometry, Algebra II - or equivalent); International students 3.5 GPA or above.

    BGSU students planning on transferring to the BSBA program must apply for College entrance upon completion of 12 BGSU hours toward the degree with minimum GPA of 2.5 and demonstrate readiness to complete the calculus requirement or, in the case that 45 or more hours are transferred from another institution, with a GPA of 2.5 or greater and calculus ready.

    University Hours Not Toward BSBA Degree:

    Credit for the following courses count only toward total hours earned and class standing.

    • ACCT: ACCT 2000 
    • ACEN: ACEN 1000, ACEN 1210 
    • ECON: Credit not allowed for both ECON 3010 and ECON 3020 
    • MATH: MATH 90, 90X, MATH 95, 95X, MATH 1210 
    • MGMT: MGMT 3050 
    • MKT: MKT 3000 
    • PEG: No more than 3 credit hours
    • STAT: STAT 2000 
    • UNIV: No more than 4 credit hours
    • TRHR: All courses

    Notes:

    • The checksheet should be used in conjunction with the degree audit and advising to track progress toward degree completion.
    • The calculus requirement, all required business courses, and courses required for the specialization must be taken for a letter grade.

    Elective Courses:

    • Electives are courses that count toward the BSBA degree from any University area to fill the elective requirement.
    • See above for a list of courses that do NOT count toward the BSBA.
    • ECON 2000 cannot be used to satisfy specialization or elective requirements.

    Internships are highly encouraged as they do not only provide a way to bridge the classroom material to the practice, they lead to potential future employment with the company.
    Study abroad and a second specialization or minor are highly encouraged.

    Notes: