Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________ Catalog: 2024-2025 Undergraduate Catalog Program: Bachelor of Science in Business Administration, Specialization in Marketing, BSBA
This is for planning purposes only, please check with your advisor with questions about your degree progress

Bachelor of Science in Business Administration, Specialization in Marketing, BSBA

Purpose

Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

Learning Outcomes

Student completing the Bachelor of Science in Business Administration will demonstrate their ability to:

  1. Apply business knowledge to solve practical problems and make informed business decisions.
  2. Analyze business problems to evaluate different perspectives, propose effective solutions, and justify choices using critical thinking and evidence-based decision-making.
  3. Develop persuasive business presentations and reports that effectively convey information and ideas to diverse audiences.
  4. Evaluate ethical dilemmas in business situations, considering multiple perspectives, and justify choices based on ethical principles and professional standards.

BG Perspective (BGP) Requirements

Must complete at least 1 course in each of the following:

   English Composition and Oral Communication
   _____________________________    ________

   Quantitative Literacy
   _____________________________    ________

Must Complete at least 2 courses in each of the following:

   Humanities and the Arts
   _____________________________    ________ 
   _____________________________    ________    

   Natural Sciences - at least one Lab Science required
   _____________________________    ________ 
   _____________________________    ________                                                                                      

   Social and Behavioral Sciences
   _____________________________    ________ 
   _____________________________    ________                                                                        

Complete total required BGP credit hours by selecting courses from any of the above categories:

   _____________________________    ________ 
   _____________________________    ________ 
   _____________________________    ________ 
   _____________________________    ________                                                                                    

University Requirements

Designated courses in Humanities and the Arts and the Social and Behavioral Sciences domains may be used to fulfill both the BGP requirement and one of the following university requirements:

Cultural Diversity in the US    ____________
International Perspective       ____________

Composition Requirement:
WRIT 1120                             

Total BGP Credits: Must be at least 36                      

First Year Experience

(3 credit hours)

Course NameTerms TakenGradeCore
BA 1500 - Understanding Dynamics of Business

Calculus Requirement

(3 credit hours)

Course NameTerms TakenGradeCore
BA 1600 - Business Mathematics and Computational Calculus *

Business Core

(56 credit hours)

*can also apply towards BGP requirements

**BA 4500 is only open to seniors who have achieved BSBA admission and have credit for BA 3500, FIN 3000, MGMT 3000, MGMT 3600, MKT 2010 and BA 3800. Prerequisite or concurrent with MGMT 4060.

***BA 2120 requires BIZX 2200 be taken concurrently

Course NameTerms TakenGradeCore
ACCT 2210 - Accounting and Business Concepts I
ACCT 2220 - Accounting and Business Concepts II
IS 2000 - Introduction to Information Systems
ECON 2020 - Principles of Microeconomics *
ECON 2030 - Principles of Macroeconomics *
BA 2030 - Effective Business Communication
BA 2050 - Data Computing and Numerical Literacy *
BA 2120 - Business Statistics * ***
BIZX 2200 - Applied Business Statistics Experience ***

 

ECON 3020 - Intermediate Microeconomic Theory

or

ECON 3030 - Intermediate Macroeconomic Theory

or

ECON 3040 - Managerial Economics

or

ECON 3050 - Behavioral Economics

or

ECON 3110 - Money and Banking

or

ECON 3350 - Environmental Economics

or

ECON 3510 - International Trade and Finance

 

LEGS 3010 - Legal Environment of Business
MKT 2010 - Introduction to Marketing Management **
FIN 3000 - Business Finance **
MGMT 3000 - Integrated Operations and Supply Chain Management **
MGMT 3600 - Organizational Theory and Behavior **
BA 3500 - Ethics and Social Responsibility in Business **
BA 3800 - Business Analytics **
MGMT 4060 - Global Strategy **
BA 4500 - Integrated Business Experience

Marketing Specialization

(21 credit hours)

Course NameTerms TakenGradeCore
MKT 3020 - Consumer Behavior
MKT 3200 - Marketing Research
MKT 4600 - Marketing Management
  • Elective 1 *
  • Elective 2 *
  • Elective 3 *
  • Elective 4 *
  • *Electives Choices:

    Course NameTerms TakenGradeCore
    MKT 3350 - Digital Marketing
    MKT 3400 - Professional Selling
    MKT 4000 - Topics in Marketing
    MKT 4050 - Services Marketing
    MKT 4100 - Marketing Communication and Promotion
    MKT 4150 - Managing the Service Experience
    MKT 4160 - Servicescape Design
    MKT 4200 - Branding
    MKT 4300 - Retail Management
    MKT 4320 - Marketing Analytics
    MKT 4350 - Social Media Marketing
    MKT 4420 - Sales Management
    MKT 4450 - Product Planning
    MKT 4550 - International Marketing

    or 3 courses from the above list of marketing electives and 1 course from:

    GEOG 3120 - Spatial Business Analytics
    GEOG 3250 - Population Geography
    COMM 3030 - Persuasion
    JOUR 3410 - Introduction to Strategic Public Relations for Non-Majors
    MGMT 3300 - Supply Management and Global Sourcing Strategies
    MDIA 3660 - Media’s Influence on Individuals and Society
    PSYC 3110 - Social Psychology
    SOC 3010 - Social Psychology
    SOC 3710 - Applied Survey Research

    Electives

    Additional hours may be needed to reach university minimum and/or optional additional specialization or minor.

    BSBA Admission Requirements

    Direct admittance to the BSBA program requires an 18 ACT and 18 ACT Math or SAT Total 970 and 500 Math, or test optional 3.0 GPA and C or better in all classes (Algebra I, Geometry, Algebra II - or equivalent); International students 3.5 GPA or above.

    BGSU students planning on transferring to the BSBA program must apply for College entrance upon completion of 12 BGSU hours toward the degree with minimum GPA of 2.5 and demonstrate readiness to complete the calculus requirement or, in the case that 45 or more hours are transferred from another institution, with a GPA of 2.5 or greater and calculus ready.

    University Hours Not Toward BSBA Degree:

    Credit for the following courses count only toward total hours earned and class standing.

    • ACCT: ACCT 2000 
    • ACEN: ACEN 1000, ACEN 1210 
    • ECON: Credit not allowed for both ECON 3010 and ECON 3020 
    • MATH: MATH 90, 90X, MATH 95, 95X, MATH 1210 
    • MGMT: MGMT 3050 
    • MKT: MKT 3000 
    • PEG: No more than 3 credit hours
    • STAT: STAT 2000 
    • UNIV: No more than 4 credit hours
    • TRHR: All courses

    Notes:

    • The checksheet should be used in conjunction with the degree audit and advising to track progress toward degree completion.
    • The calculus requirement, all required business courses, and courses required for the specialization must be taken for a letter grade.

    Elective Courses:

    • Electives are courses that count toward the BSBA degree from any University area to fill the elective requirement.
    • See above for a list of courses that do NOT count toward the BSBA.
    • ECON 2000 cannot be used to satisfy specialization or elective requirements.

    Internships are highly encouraged as they do not only provide a way to bridge the classroom material to the practice, they lead to potential future employment with the company.
    Study abroad and a second specialization or minor are highly encouraged.

    Notes: