Media and Communication, Specialization Strategic Communication and Social Media, M.A. (online)

E-mail: smcgrad@bgsu.edu

The online Master of Arts in Media and Communication with a specialization in Strategic Communication and Social Media is designed for professionals working in corporations, non-profit organizations and media companies who aspire to leadership of professional communication functions.

Learning Outcomes

Upon completion of the Online Master’s degree in Media and Communication with a specialization in strategic communication and social media, students are expected to be able to:

Formulate strategic communication plans that contribute to organizational success .
Evaluate the execution of strategic communication in the marketplace
Develop strategic communication plans based on current strategic communication theories and knowledge of the history of strategic communication
Analyze the impact of strategic communication activities on organizations at large
Assess strategic communication and social media campaign effectiveness
Apply strategic communication in different settings and disciplines (Electives)

Admission Requirements

Additional documents required:

Three Letters of Recommendation
Professional Resume - Applicants applying to MA programs, except for the Strategic Communication, are required to provide a curriculum vitae. Applicants applying to the Strategic Communication - MA program are required to provide a resume.
Statement of Purpose

Please see https://www.bgsu.edu/arts-and-sciences/media-and-communication/graduate/application-information.html for details.

International applicants are required to submit scores from the Test of English as a Foreign Language (TOEFL), the International English Language Testing System (IELTS), or the Pearson Test of English Academic (PTEA). Successful completion of ELS 112 will also be accepted for this requirement.

Additionally, Duolingo test scores will be accepted for applications through Summer 2025. Applicants of the Graduate College who have completed a previous degree (associate, bachelor’s master’s or doctorate) from a U.S. college/university or are from a country (click here for a complete list) in which instruction was delivered in English (and attended the university for at least two years) are exempt from providing these test scores.

Application Requirements

Admissions Categories and Grade Point Average Requirements

International Application Information

*NOTE: GRE scores are currently waived due to COVID-19 through Fall 2021, but applicants may still submit scores and are encouraged to do so for funding consideration.

Course Name		Terms Taken	Grade	Core
Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________	Catalog: 2024-2025 Graduate Catalog Program: Media and Communication, Specialization Strategic Communication and Social Media, M.A. (online)
This is for planning purposes only, please check with your advisor with questions about your degree progress
Media and Communication, Specialization Strategic Communication and Social Media, M.A. (online) E-mail: smcgrad@bgsu.edu The online Master of Arts in Media and Communication with a specialization in Strategic Communication and Social Media is designed for professionals working in corporations, non-profit organizations and media companies who aspire to leadership of professional communication functions. Learning Outcomes Upon completion of the Online Master’s degree in Media and Communication with a specialization in strategic communication and social media, students are expected to be able to: Formulate strategic communication plans that contribute to organizational success . Evaluate the execution of strategic communication in the marketplace Develop strategic communication plans based on current strategic communication theories and knowledge of the history of strategic communication Analyze the impact of strategic communication activities on organizations at large Assess strategic communication and social media campaign effectiveness Apply strategic communication in different settings and disciplines (Electives) Admission Requirements Additional documents required: Three Letters of Recommendation Professional Resume - Applicants applying to MA programs, except for the Strategic Communication, are required to provide a curriculum vitae. Applicants applying to the Strategic Communication - MA program are required to provide a resume. Statement of Purpose Please see https://www.bgsu.edu/arts-and-sciences/media-and-communication/graduate/application-information.html for details. International applicants are required to submit scores from the Test of English as a Foreign Language (TOEFL), the International English Language Testing System (IELTS), or the Pearson Test of English Academic (PTEA). Successful completion of ELS 112 will also be accepted for this requirement. Additionally, Duolingo test scores will be accepted for applications through Summer 2025. Applicants of the Graduate College who have completed a previous degree (associate, bachelor’s master’s or doctorate) from a U.S. college/university or are from a country (click here for a complete list) in which instruction was delivered in English (and attended the university for at least two years) are exempt from providing these test scores. Application Requirements Admissions Categories and Grade Point Average Requirements International Application Information *NOTE: GRE scores are currently waived due to COVID-19 through Fall 2021, but applicants may still submit scores and are encouraged to do so for funding consideration. Degree Requirements
Curriculum Requirements
Required Courses (21 credits)
MC 6001 - Strategic Communication
MC 6301 - Quantitative Methods for Strategic Communication
MC 6401 - Qualitative Methods for Strategic Communication
MC 6550 - Organizational Communication
MC 6551 - Public Relations Research and Practice
MC 6552 - Social Media Seminar
MC 6553 - Advertising Research and Practice
Electives (6 credits) Should be chosen in consultation with Program Coordinator. Three hours must be from among MC courses; three can be from any discipline but must be eCampus or Distance Learning courses.
Other Requirements
Culminating Experience (3 credits)
Course Name		Terms Taken	Grade	Core
Plan I:
MC 6990 - Thesis Research
Plan II:
MC 6980 - Readings for Master’s Comprehensive Examination
or
MC 6910 - Master’s Project Reseach
Minimum Total Credits (30 credits)
Additional Requirements Minimum of 3 credits of 6990 required for Plan I master’s students. Maximum of 6 credits may be applied toward degree requirements. Minimum 3.0 graduate cumulative grade point average Minimum of 18 credits must be at the 6000-level or higher Minimum of 24 credits must be earned at BGSU All requirements must be completed within six years from the end of the earliest course used to fulfill degree requirements.
Notes:

Learning Outcomes

Admission Requirements

Degree Requirements

Curriculum Requirements

Required Courses (21 credits)

Electives (6 credits)

Other Requirements

Culminating Experience (3 credits)

Minimum Total Credits (30 credits)

Additional Requirements