Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________ Catalog: 2024-2025 Graduate Catalog Program: Strategic Communication, Certificate (online)
This is for planning purposes only, please check with your advisor with questions about your degree progress

Strategic Communication, Certificate (online)

This certificate directly addresses the needs of communication professionals who wish to bolster their credentials and expand their knowledge across the shared, earned, owned and paid professional communication portfolio. Students take coursework that provides them up-to-date information about public relations, advertising and social media, enhancing their professional value and opening the door to further study.

Learning Outcomes

  • Explain the discipline of strategic communication, including its relevant history and theories;
  • Create consolidated and individual strategic communication/social media plans and campaigns;
  • Analyze and evaluate how strategic communication contributes to organizational success; and
  • Analyze how the components of strategic communication apply to issues and problems in organizational life.

Admission Requirements

  • You are not required to submit scores from the Graduate Record Examination (GRE)
  • Two Letters of Recommendation
  • Statement of Purpose

Application Requirements

Admissions Categories and Grade Point Average Requirements

International Application Information

Degree Requirements

Curriculum Requirements

Required Courses (12 credits)

Course NameTerms TakenGradeCore
MC 6550 - Organizational Communication
MC 6551 - Public Relations Research and Practice
MC 6552 - Social Media Seminar
MC 6553 - Advertising Research and Practice

Electives (3 credits)

Recommended Courses:
Course NameTerms TakenGradeCore
ENG 6400 - Professional/Technical Writing
ENG 6420 - Professional/Technical Editing
  • LRND 6420
  • MC 5040 - Communication and Conflict
    MC 5080 - Intercultural Communication
    MC 5090 - International Communication
    MC 5610 - Audience Research
    MC 6530 - Interpersonal Communication
    MC 5640 - Social Media Campaigns
    MC 5700 - Electronic Surveillance and Privacy
    MC 6560 - Health Communication
    MC 6570 - Intercultural Communication Theories and Research
  • Select course with approval of Graduate Program Coordinator
  • Minimum Total Credits (15 credits)

    Additional Requirements

    • Minimum 3.0 graduate cumulative grade point average
    • All requirements must be completed within six years from the end of the earliest course used to fulfill certificate requirements.
    Notes: