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2025-2026 Undergraduate Catalog
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ADV 3330 - AI & New Technologies in Advertising Credits: 3
Description: This course introduces students to artificial intelligence and other new technologies within the advertising field. The primary goal is to expose students to the many applications of AI that are used to promote and manage brands, construct consumer identities, and influence decisionmaking. Students will learn introductory generative AI skills to produce advertising content and will develop critical thinking skills to analyze the ethics of AI-generated advertising messages. No prerequisites required.
When Offered: On Demand
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