MC 5630 - Content Strategies and Platform Distribution

Credits: 3

Audience behavior, program genre and the structure and procedures of the media industry in the selection, scheduling and evaluation of radio, television, cable programs, web sites and mobile media content, and how to market and promote media content across platforms. Credit cannot be earned in both this course and MDIA 4630. Prerequisite: Graduate student standing or equivalent. Approved for distance education.

Repeatable:
No