MKT 3000 - Principles of Marketing for Non-Business Majors

Credits: 3

Description: Fall, Spring, Summer. Introduction to marketing activities and decisions for non-business students. Topics include: product, price, promotion, distribution activities; market segmentation; buyer behavior; marketing research. Prerequisite: ECON 2000 or higher. Does not count toward BSBA degree. No credit for students who have received credit for MKT 2010. Extra fee. Approved for Distance Education.

Prerequisite(s): ECON 2000 or higher.
When Offered: Fall, Spring, Summer.