BAT 2100 - Social Media Strategy for Small Business

Credits: 3

Description: Study of the strategies and tactics to execute programs that leverage social media platforms. Development, measurement, and framework of a social media presence for a small business. Management of a successful social media strategy that will achieve business objectives. Selection of foundational social media tools that will improve return on investment (ROI). Prerequisite: WRIT 1120. Approved for distance education.