MBA 6420 - Services Marketing Management

Credits: 3

Addresses marketing theory and practice as related to the marketing function in service organizations. Emphasizes the distinctive needs and problems associated with the marketing of services. Examines and integrates the theoretical foundations from fields of psychology, environmental psychology, sociology, organizational behavior, and marketing as they relate to marketing strategy. Prerequisites: MBA students only or consent of Graduate Studies in Business, and MBA 6050.

Repeatable:
No