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Jul 27, 2024
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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 3000 - Principles of Marketing for Non-Business Majors
Credits: 3
Description: Fall, Spring, Summer. Introduction to marketing activities and decisions for non-business students. Topics include: product, price, promotion, distribution activities; market segmentation; buyer behavior; marketing research. Prerequisite: ECON 2000 or higher. Does not count toward BSBA degree. No credit for students who have received credit for MKT 2010 . Extra fee. Approved for Distance Education.
Prerequisite(s): ECON 2000 or higher.
When Offered: Fall, Spring, Summer.
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