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Mar 12, 2025
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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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MDIA 3610 - Media & Strategic Communication
Credits: 3
Description: This course surveys a broad spectrum of strategic communication including different communication tools and techniques, audience research, message strategies, and traditional/non-traditional media choices in the contexts of traditional product/service promotion, politics, and the non-profit sector. Prerequisite: MDIA 1030 , JOUR 1000 or ADV 1010 . Approved for distance education.
Prerequisite(s): MDIA 1030 , JOUR 1000 or ADV 1010 .
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