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Mar 12, 2025
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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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ADV 4630 - Content Strategies and Platform Distribution
Credits: 3
Description: Audience behavior, program genre and the structure and procedures of the media industry in the selection, scheduling and evaluation of radio, television, cable programs, web sites and mobile media content, and how to market and promote media content across platforms. Credit cannot be earned in both this course and MDIA 5630. Approved for distance education.
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