Jun 14, 2024  
Fall 2023 Undergraduate Catalog 
    
Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]

BAT 4100 - Public Relations for Small Business


Credits: 3

Description: Study of the principles and practices in public relations for a small business. The nature and role of public relations in society, major influences that affect organizational behavior, and professional ethical practices. Emphasizes management functions and developing effective public relations strategies for a small business. Prerequisite: BAT 2100 . Approved for distance education.