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May 30, 2024
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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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BAT 3100 - Innovation Strategies in Small Business
Credits: 3
Description: Study of the strategies that reshape markets, deliver greater value at a lower cost, redefine channels, and secure a competitive advantage. Examination of frameworks that leading companies use to build innovation into their business approach. Develop winning strategies and tools to strengthen a small business’s capacity to drive innovation. Prerequisite: BA 1500 or BAT 1020 . Approved for distance education.
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