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Nov 26, 2024
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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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BAT 2100 - Social Media Strategy for Small Business
Credits: 3
Description: Study of the strategies and tactics to execute programs that leverage social media platforms. Development, measurement, and framework of a social media presence for a small business. Management of a successful social media strategy that will achieve business objectives. Selection of foundational social media tools that will improve return on investment (ROI). Prerequisite: WRIT 1120 . Approved for distance education.
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