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Jun 03, 2024
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Spring 2023 Undergraduate Catalog [ARCHIVED CATALOG]
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JOUR 4420 - Sports Public Relations Credits: 3
Description: Overview of sports public relations concepts and practices in sports businesses and organizations. Strategic approach includes case study discussions, exercises, and development of a sports PR campaign integrating theory, principles, and practices. Societal themes such as globalization, nationalism, ethics in sport, gender issues, cultural identity, and racism will be discussed.
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