May 21, 2024  
Spring 2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Academic Policies
  Colleges
  Programs
  Course Descriptions
  Undergraduate Special Academic Programs and Services
  Previous Catalogs
HELP
Spring 2023 Undergraduate Catalog [ARCHIVED CATALOG]

ADV 2640 - Introduction to Interactive Advertising and Social Media

Credits: 3

Description: Explores conceptual and practical underpinnings of digital media and algorithmic systems with an emphasis on digital advertising and social media. Incorporates hands-on elements of web site design and online advertising creation.